If you’re struggling to find a useful holiday gift for the dude in your life, we may have the perfect suggestion. But only if you’re really comfortable with each other.
New men’s underwear brand Eletrunks allows the wearer to subtly adjust his “manhood” without shoving a hand down his pants. Yep.
“Eletrunks literally let you elevate your manhood without reaching below your waistband. They also create chafe-free zones under the legs and keep you from sticking to yourself,” the website explains. “Your manhood goes into the pouch, keeping it away from your legs. When you need to readjust, you simply use the patented ‘Lifter,’ a string that attaches from the waistband to the bottom of the pouch, and it elevates your entire manhood.”
Founder Michael Walker, from New York City, came up with the idea for Eletrunks while exploring South America.
“I quit my job last September to travel through Peru, Ecuador and Colombia. Somewhere in the first week of Ecuador I convinced myself to buy a motorcycle to carry me through the rest of my journey,” he told Mashable. “Here is where I realized how incredibly uncomfortable each type of men’s underwear can be and how there is no true functionality. Somewhere crossing the Colombia boarder the idea for Eletrunks crystallized.”
So, Walker set out to fix the issue and got to work developing Eletrunks. He started conceptualizing prototypes in February 2016.
“I reached out for help at FIT for sewing and ended up in their FITMSA fashion show in April,” he told Mashable. “I had to go from zero to full company in less than two months with a final product to show people.”
The underwear is currently available in five colors, all with silly names to match the silly product. Some of the names were developed via an Instagram contest.
Midnight Stealth, FITspiration Blue and The Tuxedo
Walker is not ignorant to how funny Eletrunks are.
“I haven’t stopped laughing since it’s inception. This response holds true across the board,” he said. “Nearly every time I tell people what I’m doing they say laugh, followed by, ‘yesss!’ Needless to say, the overwhelming positive response motivates me to move forward.”
And he’s not worried that the goofiness will overshadow the practicality.
“Luckily Eletrunks stand up to the promise of no compression, security, maximum comfort and all around functionality so people enjoy the feel as much as they do the idea,” he said.
If you like the idea of Eletrunks but aren’t a briefs guy, have no fear Walker has some expansion plans on the horizon.
“In the future, we will incorporate the patent pending Lifter pouch into every variation of style. Long leg boxer and brief cuts are on the way. I also want to venture into riding specific shorts with padding for those long journeys,” he wrote to Mashable. “Given the fact that Eletrunks are great for every situation, we aim to have athletes and the everyday man wearing this underwear, and that’s our mission, to elevate your lifestyle.”
And Walker has a message for women and those who do not have penises who are intrigued by the product.
“Also ladies, I can’t keep track of how many of you are asking for the bra version. I’m taking ideas!” he told Mashable.
Eletrunks are available on www.eletrunksnation.com for $28.