I met the authors in a conference room at Civic Hall, ahead of a Q&A with Civic Hall co-founder Micah Sifry.
Bond worked for the CREDOa mobile phone company that raised tens of millions of dollars for progressive groupsfor 15 years before quitting her job to work full time for the Sanders campaign. Both authors are 46.
Having worked on Howard Deans presidential campaign in 2003, John Kerrys in 2004, and Obamas in 2008, Exley parlayed his knowledge of what made a campaign successfulparticularly the Obama campaigns strategy of forming neighborhood teams in battleground primary statesinto efforts to mobilize and organize volunteers for the Sanders campaign.
Like Sanders himself, Bond and Exley arent interested in debating whether the Vermont senator could have beaten Trump had he been the Democratic nominee.
Yet they are certain the only way to fight the Trump administration now is to galvanize volunteers through big organizing for a revolutionary mass movement, just as they did for the Sanders campaign, pushing revolutionary progressive agendas through tech-enabled, peer-to-peer participation in politics.
Rules for Revolutionaries outlines 22 rules in chaptersfrom The Revolution Will Not Be Staffed to People New to Politics Make the Best Revolutionariesand highlights major goals of big organizing: free public college, universal health care, an end to the drug war and the mass incarceration of racial minorities, and an anti-globalization industrial policy which, Bond and Exley argue, will create more jobs at home.
Many readers will recognize these goals from the Sanders campaign, but the book stresses that mass revolutionary organizing is bigger than the 2016 election: its what powered virtually every transformational movement in US history from anticolonial rebellions up through the civil rights, womens rights, and gay rights movements, the authors write.
Indeed, the concept of big organizing isnt new, but its especially appealing now to those who are fed up with establishment politics. Theres no big money in big organizing, and volunteers act as campaign staff.
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In Rules for Revolutionaries, Bond and Exley explain that big organizing is what populists used to simply call organizing but with the potential for much greater scale thanks to new and accessible technology for connecting people.
Small organizing, by contrast, has risen recently with the liberal establishments attempts to address radical problems through incrementalist politics, putting power in the hands of an increasingly small number of mega corporations and institutions, they write.
Clintons campaign relied on small organizing, which Bond and Exley say works just fine when the goal is maintaining the status quo. But its not big enough to challenge the establishment.
People are beginning to understand that the problems we face now, like climate change and racial injustice, are too big for incrementalist solutions, Bond said on Tuesday. We need to address these problems urgently and make huge changes before its too late.
Both Bond and Exley noted that they were working on the fringe of the Sanders campaign in its early months, and that their big organizing tactics were considered so politically unorthodox at the time that it would have been irresponsible for the campaign to invest in them.
The tragedy of these insurgent presidential campaigns is that hundreds of thousands of people want to come out and work but we dont have the resources to put them to work, Exley said, comparing the early grassroots movement of the Sanders campaign to a start-up with millions of customers and no product.
But their movement gained momentum over time: Sanders went from having only 3 percent name recognition at the start of his campaign to capturing 46 percent of pledged delegatesmany of them pulled into politics for the first timeat the Democratic National Convention.
Kenneth Pennington, who was national digital director for the Sanders campaign, praised Exley and Bonds big organizing efforts in an email to The Daily Beast.
What Becky and Zack brought to Bernie 2016 was a strategy for organizing millions of volunteers that required fewer staff and less resources, Pennington wrote, adding that they built a network of largely self-sufficient volunteer teams that produced invaluable work for Bernies campaign.
That invaluable work included 75,000 volunteer-run events around the country during the campaign, 8 million peer-to-peer text messages to supporters and voters, and 81 million phone calls to voters.
Those kind of numbers only happen when you trust volunteers as leaders like Becky and Zack did, Pennington wrote, remarking that their distributed organizing team set the standard for how progressives should organize for decades and revolutions to come.
Do they think their methods will be embraced in future presidential campaigns?
It depends on whos running the campaign, Exley said, adding that veterans from the Clinton or OMalley campaigns, for example, probably wouldnt adopt a grassroots big organizing strategy. They dont know the potential of what were doing, so it wont become standard.
The key to changing the system, Exley and Bond argue, is understanding the importance of going for big goals that even progressive liberal politicians say are politically impossible.
And what of the progressive economists who argued that some of Sanderss domestic economic proposals werent feasible?
In February, four former Democratic chairmen and chairwomen of the presidents Council of Economic Advisers wrote an excoriating letter to Sanders and Gerald Friedman, the source of the Sanderss campaigns numbers, calling out Friedmans extremism and claims that exceed even the most grandiose predictions by Republicans and could undermine the credibility of the progressive economic agenda.
Responding to the letter, liberal economist Paul Krugman wrote in The New York Times that the Sanders campaigns job projections and healthcare claims arent just implausible, theyre embarrassing to anyone remotely familiar with economic history.
Krugman noted that, under Sanderss single-payer healthcare plan, health care costs would be disproportionately incurred by a small segment of the population.
Paul Krugman is not a progressive economist, Exley countered, arguing that economists have shifted so far to the right that liberals like Krugman are essentially promoting Reaganomics.
Bond concurred that ideology governs what people like Krugman consider feasible or possiblean odd assertion, given that Krugman and others who lambasted Sanderss economic proposals have pushed for progressive reforms like raising the minimum wage.
I dont think theres a strong empirical argument against making the changes were asking for, she said, its just a matter of prioritization.
If the government can spend $20 trillion bailing out big banks and billions of dollars on wars in the Middle East, Exley and Bond argued, then it could certainly afford Sanderss economic proposals.
To some, the core principles of mass organizing may seem similarly idealistic or counter-intuitive, like the idea that people are more likely to step up to the plate for game-changing issuesfree college tuition!than they are for incremental plans for change.
One can see how people new to politicsthe best revolutionaries, according to Exley and Bondwould be more likely to rally behind those game-changing issues than more nuanced proposals.
The people who are new come in with a sense of urgency and they dont have bad ideas left over from the way they did it last time, Exley said.
Today, many of those people are being asked by their friends on Facebook to protest Trump. How can they affect change through mass organizing now?
Bond cited the Black Lives Matter movement as an example of mass organization, and suggested that we appoint black leaders to deconstruct institutional racism while fighting for issues like income equality.
She also said that people need to be ready to act if, for example, President Trump mandated that all Muslims register. Wed need to get millions of people to register as Muslims in solidarity, she said, adding thatin the meantimewe should push for more American cities to be like San Francisco, a sanctuary city that protects immigrants from deportation.
Given that progressives already support these principles, we shouldnt be surprised if an Occupy Wall Street-style, mass-organized movement arises in response to Trumps presidency. And if the progressive anti-establishment movement that latched onto Sanderss campaign pulls mainstream liberal voters into its camp, then Rules for Revolutionaries might become our generations political manifesto.